EAST WAS BORN FROM THE UNION OF FOUR YOUNG PEOPLE FROM MORELOS AND GUERRERO WHO BELIEVED THAT FASHION COULD BE MORE THAN JUST CLOTHING: A WAY TO CREATE REAL IMPACT.
JOSE MENDOZA, VICTOR MAJIN, AXEL GODOY AND ERICKA GARCIA — TWO FROM CUAUTLA, ONE FROM CUERNAVACA AND ONE FROM ACAPULCO — FOUNDED EAST WITH A CLEAR VISION: TO BUILD A BRAND WITH ITS OWN IDENTITY THAT WOULD DEDICATE PART OF ITS PROFITS TO SUPPORTING CHILDREN AND TEENAGERS IN VULNERABLE SITUATIONS.
WHAT STARTED AS A PROJECT AMONG FRIENDS FROM DIFFERENT CITIES IS TODAY A COMMUNITY THAT GROWS WITH EVERY PIECE.
EAST IS A CLOTHING BRAND WITH A SOCIAL PURPOSE.
WE BELIEVE IN CONSCIOUS FASHION, WHERE EVERY GARMENT GOES BEYOND STYLE. FOR THIS REASON, WE DONATE A PERCENTAGE OF OUR PROFITS TO ORGANIZATIONS THAT WORK TO PROTECT, SUPPORT, AND IMPROVE THE LIVES OF CHILDREN AND TEENAGERS IN VULNERABLE SITUATIONS.
TO INSPIRE A NEW GENERATION TO EXPRESS THEIR UNIQUE STYLE WHILE CREATING A POSITIVE IMPACT.
WE BELIEVE IN A WORLD WHERE FASHION IS NOT ONLY ABOUT LOOKING GOOD, BUT ALSO ABOUT DOING GOOD—CREATING OPPORTUNITIES, HOPE, AND SUPPORT FOR CHILDREN AND TEENAGERS ACROSS MEXICO.
TO BECOME A MODERN YOUTH CLOTHING BRAND THAT COMBINES STYLE AND PURPOSE.
WE AIM TO PROMOTE SOCIAL RESPONSIBILITY BY ALLOCATING A PORTION OF OUR PROFITS TO CHILDREN’S HOMES AND SUPPORT ORGANIZATIONS, IMPROVING THE lives of those who need it most while empowering our customers to make a real difference.
WE ACTIVELY WORK TO IMPROVE THE LIVES OF CHILDREN AND TEENAGERS IN VULNERABLE SITUATIONS THROUGH DONATIONS, PARTNERSHIPS, AND SOCIAL RESPONSIBILITY INITIATIVES.
WE ENCOURAGE PERSONAL EXPRESSION AND INDIVIDUAL STYLE, SHOWING THAT IT IS POSSIBLE TO DRESS WITH IDENTITY WHILE SUPPORTING A MEANINGFUL CAUSE.
WE INSPIRE OUR COMMUNITY TO BE PART OF THE CHANGE, OFFERING FASHION WITH A POSITIVE IMPACT THAT GOES BEYOND THE SURFACE AND CREATES REAL VALUE.
